What created the brand?

We all been in a situation where we either had a heartbreak or even lost close friendships that we valued & loved. So one night I was sitting in bed & thought "Real love never dies". Those 4 words are so meaningful & powerful to me. The love that i have for people is unconditional. So not only will you be wearing a powerful brand with meaning you will also do it in style. 
Our Motto :Through thick & thin keep loving.
RealActually existing as a thing or occurring infact, not imagined or supposed
Love: An intense feeling of deep affection
Never: At no time in the past or future; on no occasion; not never
Dies: Stop living